Reports + Downloads - November 2010
Discover how winning CPG manufacturers were able to decrease their number of stock-keeping units (SKUs) while increasing market share. On average, these winners realized an 8% greater reduction in SKUs and 5% higher sales than others in their category, and they increased overall category size.
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While most manufacturers believe that their strategic collaboration efforts are effective, only 20% of these efforts achieve significant impact. Learn how winning CPG manufacturers achieved an average sales lift that was 11 percentage points higher than other collaboration efforts.
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Find out how some CPG manufacturers were able to increase their unit prices by three percentage points more than the average unit-price increase for their category and grow their category share by 2%.
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Key findings from the third quarter Nielsen Global Consumer Confidence Index report that consumers find a full economic recovery in 2010 to be highly unlikely.
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The Nielsen Company surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how.
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The Nielsen Company provides a snapshot of ad spending in 2009 and the first half of 2010 along with videos of its key announcements and findings during the event.
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2010 will prove to be a tipping point for the online industry in Japan. The industry will break through the shackles imposed by the recent recession and will see stronger growth later this year.
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Strong economic growth, more affluent populations and changing societies have transformed the way consumers throughout the Asia Pacific region shop for their groceries and other goods.
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Most adults in the U.S. now have cellphones and one in four are using smartphones. With their rich features and capabilities, these devices are driving the mobile app economy.
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Following the positive trends exhibited in the first quarter of 2010, Europe’s second quarter was a disappointment according to the latest Nielsen European Growth Reporter.
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