Tata Consultancy Services (TCS) recently conducted a survey about the internet usage among the indian youngsters and has found out some good statistics which can help rising internet startups in India to understand their consumers in a better way. According to the survey 85 per cent of the Indian youth uses Google as their only search engine and are also active on social networks.
The survey has been titled as The Web 2.0 Generation Survey 2010. It also reveals that more than 70 per cent of the Indian youth spend approximately more than 30 minutes daily on the internet. This survey was conducted by TCS by polling over 10,000 school going children in the age group of 12-18 across 11 cities in India.
According to Ajoy Mukherjee (VP, Global HR) of TCS nearly half of India’s total population has a age of below 20 and has been classified under the youth category, creating a group of over 459 million. This happens to be more than the population of USA. He also said that this survey will not only help TCS to find the best students but will also guide them to better communication with the youth. More survey results can be found here.
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